BLOOM WELLNESS
Bloom Wellness offers a holistic approach to well-being, integrating mental health services—including individual, couples, family, and art therapy—with physical and spiritual wellness. From yoga and meditation to health education workshops, mommy-and-me classes, and senior fitness, Bloom Wellness fosters a space for healing at every stage of life. The studio also features a curated selection of relaxation and rejuvenation products, showcasing the work of local artisans.
STRATEGY
Bloom Wellness' brand identity is rooted in growth, healing, and the interconnectedness of mind, body, and spirit. The name Bloom symbolizes transformation, resilience, and the journey toward well-being—flourishing through intentional self-care.
The visual identity incorporates sunflowers and roses, chosen not only for their beauty and symbolism but also for their deep personal significance to the founder, honoring family members from the past.
Sunflowers represent warmth, vitality, and unwavering strength, while roses embody love, remembrance, and the delicate balance of growth. These floral elements, paired with a calming and nature-inspired color palette, create a brand that feels nurturing, inviting, and deeply personal—reflecting the heart and soul of Bloom Wellness.
PROJECT OVERVIEW
Brand Strategy & Identity
Interior Architecture & Design
Interior & Exterior Signage
Packaging Design
Print & Digital Collateral
Website Design & Development
