The Clever Crust Co.
The Clever Crust Co. is a one-woman pie company that takes fruit from the orchard to the oven and onto your plate.
A graduate of the Culinary Institute of America who studied under Anne Willan, the doyenne of La Varenne, the influential culinary school in Paris and Burgundy, France, Christy uses local fruit at peak season and she bakes it into cleverly crusted and adorable pies.
PROJECT GOAL
Integrated the three Cs into the pie logomark while ensuring the crust reflects a traditional French tarte, reinforcing Christy Tenhaeff’s expertise and time studying in France. Use of the rich, natural colors from Christy’s pie photographs as the primary palette to create a cohesive, recognizable brand identity that strengthens visual storytelling and emotional connection with customers.
PROJECT OVERVIEW
Brand Strategy
Visual Identity
Print Collateral
Digital Collateral
