STRATEGY

This strategically crafted color palette is designed to evoke a deep sense of place, authenticity, and connection to the region’s natural beauty. The serene blues and grays, inspired by the Cayuga and Canandaigua Finger Lakes and the majestic Lake Ontario, establish a foundation of calm and trust. Vibrant greens mirror the resilience of the pines in Highland Botanical Park, reinforcing themes of growth and sustainability.

The cheerful yellow, drawn from the native spotted salamander, adds warmth and energy, while the rich orange reflects the autumnal hues of the silver maple, creating a sense of seasonal transition and renewal. The fiery red, inspired by the striking sugar maple, infuses the brand with passion and vibrancy.

Together, these colors craft a visually compelling and emotionally resonant identity, strengthening brand recognition, fostering customer connection, and positioning the brand as an authentic reflection of its environment.