STRATEGY

The color palette pulled from the serene blues and grays from the Cayuga and Canandaigua Finger Lakes and the majestic Lake Ontario, the vibrant greens mirror the beauty of the pine trees in Highland Botanical Park, the cheerful yellow was plucked from the back of a native spotted salamander, the juicy orange that echoes the autumnal leaves on a local silver maple tree, and the fiery red was chosen to reflect the stunning coloring of a local favorite, the sugar maple tree.