SALON INDUSTRY
Located in the heart of Pittsford village in Rochester, New York, Industry is a boutique hair salon with a small collective of creative and knowledgeable stylists who share a passion for their craft and care for the happiness and health of their clientele. This philosophy has created an atmosphere of not only long-term clients, but many of whom have become good friends.
PROJECT GOAL
The branding for Salon Industry is thoughtfully designed to reflect both the artistry and precision of hairstyling. It features sleek, linear elements that subtly evoke the movement of hair and the structure of a comb, creating a refined yet contemporary visual identity.
The industrial-inspired black-and-white color palette exudes sophistication and strength—while inherently minimal, it is intentionally balanced to feel both striking and inviting. This design approach captures the essence of the salon space as a place of transformation, craftsmanship, and welcoming elegance.
The interior of the salon is a sleek, black-and-white minimalist interior design strategically crafted to elevate the client experience and reinforce the salon’s brand identity. The high-contrast palette exudes sophistication and modernity, creating an environment that feels both luxurious and timeless.
The clean, clutter-free aesthetic enhances the perception of precision and professionalism, instilling confidence in clients while allowing the artistry of hairstyling to take center stage. Thoughtfully placed lighting and monochromatic tones create a sense of openness and tranquility, encouraging relaxation and repeat visits.
This design approach not only strengthens brand recognition but also optimizes functionality—streamlining operations, improving workflow, and ensuring a seamless, high-end service experience that drives customer loyalty and word-of-mouth referrals.
PROJECT OVERVIEW
Brand Strategy
Visual Identity
Print Collateral
Digital Collateral
Interior Architecture & Design
Interior & Exterior Signage
Website Design & Development





