HONEY & THISTLE
Honey & Thistle offers yoga, workshops & retreats, and tips to guide you towards intentional living.
The founder, Rebecca, created Honey & Thistle to share her passion for yoga, simplicity, and the art of focusing on what matters most. She strives to learn and listen as much as she shares through her offerings. Her offerings include restorative and vinyasa yoga, meditation, habit creation, productivity, and the self-care tenents that support them. She focuses on the basics and what's important vs. what we think should be.
PROJECT GOAL
A strategic rebrand for Honey & Thistle, a lifestyle brand dedicated to yoga, workshops, retreats, and mindful living. Designed to strengthen brand recognition and emotional connection, the new identity draws from the organic beauty of honeycomb structures and the diverse hues of honey found across North America—symbolizing warmth, balance, and natural abundance.
A subtle nod to the thistle flower reinforces resilience, growth, and harmony, aligning with the brand’s mission of intentional living. This thoughtful design system creates a cohesive, memorable brand experience that attracts like-minded individuals, enhances brand loyalty, and positions Honey & Thistle as a trusted leader in the wellness space.
PROJECT OVERVIEW
Brand Strategy
Visual Identity
Print Collateral
Digital Collateral
Website Design & Development
