CAMP STELLA MARIS
Camp Stella Maris is a nonprofit summer camp located on the scenic shores of Conesus Lake of the Finger Lakes. For over 100 years, it has provided a safe, welcoming environment for children to grow, learn, and create lasting memories. The camp offers a variety of activities, including swimming, canoeing, arts and crafts, hiking, and team-building exercises. With a strong focus on character development, faith, and community, Camp Stella Maris fosters independence, teamwork, and personal growth, all while giving campers a chance to experience the beauty of nature and make lifelong friendships.
PROJECT GOAL
As Camp Stella Maris (CSM) celebrates 100 years of adventure, friendship, and lasting memories, its centennial visual identity will honor the camp’s rich history while embracing the excitement of the future. The design will capture the essence of “Stella” (star) and “Maris” (sea), blending a timeless, vintage aesthetic with symbolic elements that reflect the camp’s traditions and natural beauty.
In addition to the CSM-branded colors, the visual identity incorporates a carefully curated color palette inspired by the iconic CSM experience.
Typography and design elements embrace a vintage-inspired look, evoking nostalgia while maintaining a fresh and engaging appeal. Celestial and aquatic motifs will connect to the camp’s name and legacy, reinforcing the magic of nights under the stars and days spent by the water.
This identity will serve as a tribute to CSM’s enduring impact—celebrating its past, embracing its present, and inspiring future generations to experience the magic of camp.
PROJECT OVERVIEW
Brand Strategy
Visual Identity
Print Collateral
Digital Collateral
