VIRAGO SKIN & BODY STUDIO

A distinctive full-service skin and body studio founded and led by bold and resilient women nestled in the serene beauty of Napa Valley, California, the studio offers a sanctuary where strength, self-care, and empowerment converge.

PROJECT GOAL

A virago is a strong, brave or warlike woman who demonstrates exemplary and heroic qualities. At times, a pejorative term earlier on, women around the world should claim back in a positive light, as these women in California have.

The bespoke color palette was curated and meticulously crafted to celebrate and complement a rich spectrum of skin tones, ensuring a harmonious and inclusive aesthetic.

The ‘O’ with a central dot is a subtle yet powerful symbol, representing a woman’s breast—an homage to nature, nourishment, and the body’s innate connection to healing. This element reinforces the brand’s commitment to wellness and balance.

PROJECT OVERVIEW

Brand Strategy

Visual Identity

Packaging Design

Print Collateral

Digital Collateral