CANAL BOAT COMPANY
Canal Boat Company offers charming and cozy getaways aboard a beautifully-designed narrowboat, perfect for a serene escape along the picturesque waterways of the United Kingdom. Experience the magic of life on the water with warm comforts, breathtaking scenery, and the gentle rhythm of the canal—your perfect floating retreat.
STRATEGY
At the heart of the brand identity is a bespoke hand-drawn illustration of a narrowboat, serving as the main anchor for the visual storytelling. This delicate yet detailed artwork captures the essence of the experience—a peaceful, meandering journey through nature. It reinforces dedication to artistry, authenticity and the beauty of slow travel.
The illustration acts as our signature mark, evoking nostalgia and a sense of wonder for the slow, scenic journey ahead.
Canal Boat Company is more than a getaway—it’s an experience of stillness, beauty and understated luxury, floating through the heart of nature.
PROJECT OVERVIEW
Brand Strategy & Identity
Print & Digital Collateral
