STRATEGY

A virago is a strong, brave or warlike woman who demonstrates exemplary and heroic qualities. At times, a pejorative term earlier on, women around the world should claim back in a positive light, as these women in California have.

The bespoke color palette was curated and meticulously crafted to celebrate and complement a rich spectrum of skin tones, ensuring a harmonious and inclusive aesthetic.

The ‘O’ with a central dot is a subtle yet powerful symbol, representing a woman’s breast—an homage to nature, nourishment, and the body’s innate connection to healing. This element reinforces the brand’s commitment to wellness and balance.